Ad Review Frequently Asked Questions
What is Ad Review?
"Ad Review" is a
new program offered by the BBB to help identify cases of misleading, deceptive,
or untruthful advertisements appearing in the media throughout central and
northern Alberta.
"Ad Review" was developed to encourage integrity
in the marketplace for both consumers and businesses.
How does it work?
The “Ad Review” program will monitor a wide range of advertisements (print, television, radio, and Internet) based on The Better Business Bureau Code of Advertising. The program initiates communication with the company whose advertising is being reviewed, and encourages the company to voluntarily substantiate or modify claims of the advertisement in question.
What ads are challenged?
Any advertisement that is misleading, untrue, deceptive, fraudulent, falsely disparaging of competitors, or makes insincere offers to sell a product can be investigated by the BBB. An advertisement may be misleading although every sentence separately considered is literally true. Misrepresentation may result not only from direct statements but also by withholding or omitting a material fact.
What are the benefits of Ad Review?
"Hook, line and sinker the consumer should be a thinker!" Many consumers run across questionable advertisements on a day-to-day basis. Use the "Ad Review" service to your advantage. Ad Review strives to provide answers to your advertising questions.
This new program also offers an opportunity for businesses to compete in an environment where everyone is representing their products/services fairly and accurately. The “Ad Review” program protects the marketplace by encouraging self-regulation and fair competition.
Get your ad reviewed!
Have your advertisement copy reviewed confidentially through a feedback-based report card. You will find out how your ad fares according to the Better Business Bureau Code of Advertising as well as Federal and Provincial trade practice legislation.
In addition to this, we will answer your advertising questions (free of charge) or refer you to the appropriate agencies for additional assistance.
Questions?
The Better Business Bureau is here to help make your business better, and the customer happier. If you have any further questions or would like to submit an ad for review, please contact:
Chris Lawrence
President & CEO
Phone: (780) 488-6632 ext: 243
Fax: (780) 482-1150
Email: adreview@edmontonbbb.org